Pay-for-performance phone outreach that places natural brands in the 800+ highest-performing independent grocery stores — and secures the first reorder. No retainers. No upfront fees. No ongoing commissions.
Clients who run brokers alongside Weave routinely report that Weave phone sales outperforms their brokers' independent natural grocery sales by two to three times. If you have open DCs and no broker coverage on independents, we are the complete solution.
Test it before you scale it. Start with a small, fixed-budget trial — a limited set of distribution centers, regions, and stores — and watch how the program performs. Expand when you like what you see. No retainers, nothing to cancel.
If you have distribution centers open at UNFI, KeHE, or tier-two distributors like Rainforest, you are likely missing many of the independent accounts you could be selling. We close that gap — store by store, on behalf of your brand.
Getting your product on shelf for the first time at a store.
Following up on every placement until the first reorder is secured — locking in the relationship.
Filling SKU gaps at stores already carrying you — one missing SKU at a time.
Selling in displays and keeping your accounts up to date on active promotions to lift store-level velocity.
One established brand, one emerging brand, one brand-new launch — all live in summer 2026.
| SKU placements | 831 |
| SKUs per store average | 5.4 |
| Stores placed per week, sustained | ~30 |
| SKU placements | 318 |
| SKUs per store average | 2.7 |
| Stores pre-committed on a newly launched SKU | +99 |
| SKU placements | 188 |
| SKUs per store average | 3.5 |
UNFI & KeHE distributor reporting + live placement trackers · updated August 2026.
Placing product is step one. The real value is the first-time reorder — Weave follows up on every placement until it's secured, because in our experience, once a store reorders, the product stays on shelf and your brand is established in that store. Demonstrated below by how many times reordered SKUs kept reordering:
Biotic's campaign is live and still growing — its newest placements haven't reached shelves yet, so the reorder rate reflects the campaign's first three months and is still climbing. Reorder performance verified against UNFI & KeHE distributor reporting; Grandy Organics reorder average reflects continued reordering beyond the March 2026 tracking window.
Those placements compounded as PACHA rose to the top of the natural channel:
Gluten-free English muffin in the natural channel — per SPINS
Fastest-growing bread in the natural channel, over a year running — per SPINS
Phone sales placements and bird-dogged reorders compound into durable, syndicated-data-visible growth — and the program restarts and scales on demand.
For most natural brands, independent retailers are the second-highest-performing channel — behind only Whole Foods. The reason isn't lack of demand. It's lack of reach.
Relative profitability per store by channel. Source: iLevel Brokerage — profitability-per-store analysis across 70 natural brands, one year of sales data.
~5-min form. We handle targeting, narrative, pitch.
Prioritized list from 800+ INFRA / NCG / ION.
Direct calls + follow-up email from your domain.
We place the order with your distributor.
We follow up on every placement until the first reorder is secured.
Relationship handed back to your team.
Paid when we secure and confirm initial placement of your product.
Paid when we secure and confirm a first-time reorder.
Surgical void fills priced as first-time placements. Case stacks & promo support quoted case-by-case. Terminate anytime — calls that don't convert cost nothing.
Wondering what the ROI looks like for your brand? On our first call we'll build a personalized ROI projection together — from your actual distributor costs, store velocities, and the DCs and volume tiers you want to focus on.
Growing independents to drive DC velocity.
Building sales to support chain growth.
Filling voids or launching new SKUs.
Without retainers, upfront fees, or ongoing commissions. Detailed case studies and underlying performance data available upon request. Onboarding takes ~5 minutes; calling begins within ~3 weeks.
Book a Call with Mateo